A decade inside trading, fintech, crypto and gaming
Founder-led sports partnerships.
Brand focused, built on strategy and backed by commercial accountability.
We're Playmaker Sports:a founder-led sports marketing agency working in regulated categories.
Every partnership we build is shaped by senior judgement, commercial clarity and a decade inside trading, fintech, crypto and gaming and other prominent tech categories. No layers. No dilution. No generic sponsorship language, just clear logic, practical creativity and measurable value.

What we do
Clear guidance on where to invest, what to buy and why it matters. Every recommendation is tied to feasibility, compliance and commercial impact.
Pricing strategy, negotiation expertise and commercial awareness that drive growth and create value for brands in a competitive marketplace.
Creative storytelling built around moments, narratives and culture, always grounded in rules, realities and measurable outcomes.

Clear guidance on where to invest, what to buy and why it matters. Every recommendation is tied to feasibility, compliance and commercial impact.
Why Playmaker
Senior founders leading every partnership
Longterm relationships with brands in regulated sectors
Case studies showing contribution, not attribution
Trusted access to decisionmakers across sport
Built on trust.
Delivered by passion
“Playmaker were a great partner in supporting our re-entry into global sports sponsorship. Their understanding of the regulatory landscape within our industry, combined with their deep knowledge of the sporting landscape, was invaluable. They helped us develop a clear strategy to take our brand to global audiences through an iconic sports property.”
Efthymios Mesis | CMO | HFM

Case Studies
Libertex & Audi F1
Libertex secured an early, commercially efficient route into Formula 1 by partnering with Sauber ahead of its transition into the Audi F1 Team in 2026.
Content Hub
The latest sports sponsorship news, insights and analysis from the Playmaker team.
April 2 | 2026Australian cricket icon Travis Head joins forces with Tradeify
January 23 | 2026Tradeify Announces Partnership with UFC Legend Israel Adesanya





