Playmaker Sports Group Ltd ("Playmaker", "we", "us" or "our") respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use and protect personal data when you visit our website, contact us, work with us or otherwise interact with Playmaker.
Who we are
Playmaker Sports Group Ltd is a company registered in England and Wales under company number 14714513.
Registered office:
55 The Paddocks
Ingatestone
England
CM4 0BH
For questions about this Privacy Policy or how we use your personal data, please contact:
matt.gamby@playmaker-sports.com
Information we collect
Depending on how you interact with us, we may collect and process:
- your name;
- business or organisation name;
- job title;
- email address;
- telephone number;
- information you provide when contacting us or submitting an enquiry through our website;
- correspondence and communications between you and Playmaker;
- information relating to our clients, prospective clients, partners, rights holders, agencies, suppliers and other professional contacts;
- technical information about your use of our website, including IP address, browser type, device information and website usage data; and
- information collected through cookies and similar technologies.
We do not intentionally collect special category personal data through our website and ask that you do not provide such information through our contact forms unless necessary.
How we collect personal data
We may collect personal data:
- directly from you when you contact us, submit a website form, communicate with us or work with us;
- through our business relationships with clients, prospective clients, partners, rights holders, agencies, suppliers and other organisations;
- from publicly available professional sources, such as company websites and professional networking platforms;
- through referrals and introductions from business contacts; and
- automatically when you use our website, including through cookies and analytics technologies where you have provided the required consent.
How we use your personal data
We may use personal data to:
- respond to enquiries and communicate with you;
- provide and manage our services;
- discuss potential partnerships, sponsorships, projects and other business opportunities;
- manage relationships with clients, prospective clients, rights holders, brands, agencies, suppliers and other professional contacts;
- conduct reasonable business development activities;
- prepare proposals and enter into and perform contracts;
- administer and improve our website;
- understand how visitors use our website;
- maintain the security and operation of our systems;
- comply with legal, regulatory and accounting requirements; and
- establish, exercise or defend legal claims.
Our lawful bases for processing
Under UK data protection law, we must have a lawful basis for processing personal data.
Depending on the circumstances, we rely on:
Legitimate interests – where processing is reasonably necessary for our business activities, including responding to enquiries, managing professional relationships, developing our business and identifying relevant commercial opportunities, provided those interests are not overridden by your rights and interests.
Contract – where processing is necessary to enter into or perform a contract with you.
Legal obligation – where we need to process information to comply with a legal or regulatory requirement.
Consent – where you have specifically consented to particular processing, including the use of non-essential analytics cookies where consent is required. You may withdraw consent at any time.
Business development
As a B2B sports partnerships agency, we may identify and contact individuals in relevant professional roles regarding opportunities that we reasonably believe may be relevant to their organisation or professional responsibilities.
We may obtain professional contact information directly from individuals, through introductions, from their employer or organisation, or from publicly available professional sources.
Where we rely on legitimate interests for this activity, we consider the nature of the information, the individual’s professional role, their reasonable expectations and the potential impact of our use of their information.
You may ask us at any time not to use your personal data for business development purposes by contacting matt.gamby@playmaker-sports.com.
Google Analytics and cookies
We use Google Analytics to help us understand how visitors interact with our website.
Google Analytics may collect information about your device, browser, approximate location and how you use our website.
Where required, Google Analytics will only be activated after you have provided consent through our cookie controls.
You can change or withdraw your cookie preferences at any time through Cookie Settings on our website.
Further information is available in our Cookie Policy.
Sharing your information
We do not sell your personal data.
We may share personal data where necessary with trusted service providers that support our business, such as:
- website hosting and infrastructure providers;
- website and technology service providers;
- email and communications providers;
- analytics providers;
- professional advisers, including accountants, lawyers and insurers; and
- other suppliers acting on our behalf.
We may also disclose personal data where required by law, regulation, court order or a competent authority, or where necessary to protect our legal rights.
Where another organisation acts as a processor on our behalf, we require it to handle personal data appropriately and in accordance with applicable data protection law.
International transfers
Some of the technology and service providers we use may process personal data outside the United Kingdom.
Where personal data is transferred internationally, we take appropriate steps to ensure that the transfer complies with applicable UK data protection law. This may include relying on UK adequacy regulations or approved contractual safeguards.
How long we keep your information
We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting and reporting requirements.
The appropriate retention period depends on the nature of the information and our relationship with you.
For example, enquiries that do not result in a business relationship will generally be retained only for as long as reasonably necessary to manage the enquiry and any relevant follow-up. Information relating to clients, contracts and transactions may be retained for longer where necessary for contractual, tax, accounting or legal purposes.
We periodically review the personal data we hold and delete or anonymise information that is no longer required.
Your rights
Depending on the circumstances, UK data protection law gives you rights in relation to your personal data, including the right to:
- request access to the personal data we hold about you;
- ask us to correct inaccurate or incomplete information;
- request deletion of your personal data in certain circumstances;
- request restriction of processing;
- object to certain processing, including processing based on legitimate interests;
- request transfer of certain personal data;
- withdraw consent where we rely on consent; and
- complain about how we process your personal data.
You have the right to object at any time to the use of your personal data for direct marketing purposes.
To exercise your rights, contact matt.gamby@playmaker-sports.com.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.
Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet-based service or method of electronic storage can be guaranteed to be completely secure.
Third-party websites
Our website may contain links to websites operated by third parties.
We are not responsible for the privacy practices of those websites. We recommend reviewing the privacy policy of any third-party website you visit.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, technology or legal obligations.
The latest version will always be available on our website and the date at the top of this policy will show when it was last updated.

