Web3 financial platform Uphold and English Premier League football team, Burnley Football Club have announced a partnership which will see the company become the Club’s Official Sleeve Partner for the 2023/24 Premier League campaign.
A Global Branding Position As Premier League Sleeve Sponsor
The Uphold logo will appear on the Clarets' shirts throughout the 2023/24 Premier League season, starting at last weekend's game against Aston Villa. The relationship will also see the crypto platform's branding displayed on LED signage across Turf Moor on match days and during activations throughout the season.
Uphold Lead The Way On And Off The Pitch
Ranked the fastest-growing company in Silicon Valley by the San Francisco Business Times in 2022, Uphold will also become an Official Partner of Burnley FC Women, as part of the club's continued commitment to developing women's football across the Northwest region. Serving over 10 million customers, Uphold provides a user-friendly platform for buying, trading, and holding a diverse range of assets, from crypto to traditional currencies and precious metals.
Using Premier League Sponsorship Platform To Drive Brand Awareness
With over three billion cumulative viewers each season, the Premier League offers a lucrative marketing platform for sponsors to build their brand in key markets across the world. Alongside Burnley, Uphold will engage fans in focus territories via a range of football-themed campaigns and special offers.
Uphold and Burnley Join Forces Ahead Of Premier League Return
Simon McLoughlin, Uphold CEO said: "We couldn't be more proud to stand beside Burnley FC as they march back into the Premier League. The Clarets embody grit and determination - climbing back up the ranks with 101 points accrued last season alongside a 22-game unbeaten run."
